Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Shoppers and the Internet

Posted on July 20, 2012 by bermanevansretail

There are two good recent reports about online shopping behavior. According to a study by Info Retail, young shoppers want better integration of their online and store experiences. Click here for the highlights of the study. In another research project, Empathica examined … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment

How to Submit a Free Press Release for Search Engine Optimization

Posted on July 17, 2012 by bermanevansretail

In this video tutorial, Jason McDonald explains how to submit a news/press release to Pitchengine.com.    

Posted in Online Retailing, Social Media and Retailing, Video Clips (non-career) | Tagged , , | Leave a comment

Social Media Trends and Retailing

Posted on July 10, 2012 by bermanevansretail

In digital retailing, shoppers write and read millions of reviews each year, which transforms how people make buying decisions—and how companies market to them.

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , | Leave a comment