Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

The Varied Interests of Build-A-Bear

Posted on July 1, 2012 by bermanevansretail

Build-A-Bear’s Dave Finnegan discusses the retailer’s partnership with Oracle and the Retail Orphan Initiative (ROI). He also talks about the merchant’s cross-channel efforts and its use of social media.

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment

PowerReviews

Posted on July 1, 2012 by bermanevansretail

Blake Brysha of PowerReviews discusses integrating social media and video. PowerReviews  “helps companies tap into consumer conversations to drive better business, while providing consumers an easy way to share their insights about brands, products, and services.”

Posted in Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , | Leave a comment

Ivry Semel, Enfatica

Posted on July 1, 2012 by bermanevansretail

Ivry Semel is the founder and CEO of Enfatica (which provides cloud solutions for retail). According to Semel: “The store is now the central point of engagement and retailers now have a lot of touch points at their disposal, whether … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , | Leave a comment