Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Two Steps to Leverage the Power of Twitter

Posted on June 26, 2012 by bermanevansretail

According  to Susan Hanshaw, CEO of Inner Architect, a digital marketing firm: “Most merchants on Twitter are using the channel like a public E-mail platform. The majority of messages are sales pitches and very little engagement with followers, which completely … Continue reading →

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Privacy Laws and Social Media

Posted on June 25, 2012 by bermanevansretail

Gardere Wynne Sewell LLP’s Peter Vogel says that while the U.S. government doesn’t require privacy laws for Web sites, it does enforce privacy policies belonging to social media sites like Facebook. Vogel says that each time Facebook changes its privacy … Continue reading →

Posted in Global Retailing, Privacy and Identity Theft Issues, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment

Understanding and Dealing with the Possibility of Identity Theft

Posted on June 25, 2012 by bermanevansretail

In this video, WatchMojo.com focuses on how our regular online surfing habits, including the use of social media sites, can lead to identity theft and how to reduce the risk.

Posted in Online Retailing, Privacy and Identity Theft Issues, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment