Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

MyWebGrocer: Multi-Faceted Software

Posted on June 25, 2012 by bermanevansretail

This video is an overview of MyWebGrocer and the services it provides — including planning and shopping tools, mobile and social tools, circulars, recipes, shopping lists, coupons, and store location planning.    

Posted in Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment

Lessons for Franchisors About Social Media

Posted on June 24, 2012 by bermanevansretail

Franchise operators have learned a lot about the uses of social media. As Jason Daly notes in Entrepreneur: “Some new franchise systems are so heavily invested in social media that it’s a required part of the business. Cathy Deano and … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing | Tagged , , , , | Leave a comment

Using Customers to Help Sell Travel

Posted on June 24, 2012 by bermanevansretail

Social media and customer/friend endorsements are becoming much more important in the travel industry as a way to stimulate business. The endorsements often come in the form of travel diaries. Jane L. Levere reports in the  New York Times that “campaigns … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment