Category Archives: Part 8: Putting It All Together

This sub-category encompasses introlling and controlling the retail strategy.

Hurricane Sandy’s Impact on the Economy

Posted on October 29, 2012 by bermanevansretail

Please be in a safe, secure place as you read this post. If you are in an affected area, business can wait. According to Evan Gold of Planalytics (a business weather intelligence firm), writing for CNBC: “Hurricane Sandy, a rare, late … Continue reading →

Posted in Part 1: Overview/Planning, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

Want to Compete with Amazon? Focus More on Private Brands

Posted on October 29, 2012 by bermanevansretail

To better combat showrooming, many retailers are increasing their use of private brands. Why, these brands are only available at specific retailers and not for sale at Amazon and other online behemouths. This enables the retailers to stimulate customer loyalty … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment

How to Reduce Online Shopping Cart Abandonment

Posted on October 26, 2012 by bermanevansretail

Bronto Software is one of the leading firms in providing E-mail and cross-channel marketing solutions for retailers. It regularly produces excellent white papers. Click the image to see Bronto’s report on shopping cart abandonment called “From Abandonment to Conversion.”  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 2 Comments