Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Videos: Best Practices in Auto Dealerships

Posted on December 23, 2015 by bermanevansretail

Automotive News has a video section of its Web site that focuses on dealer best practices. Here are two of its leading car dealer videos from 2015.      

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment

Retailers: There’s Still Time for Big Holiday Revenues

Posted on December 22, 2015 by bermanevansretail

Yes, today is December 22 and Christmas is just three shopping days away. This can be a particularly opportune week for store-based retailers appealing to last-minute shoppers. And don’t forget about December 26! Laura Heller reports the following for FierceRetailer: “Procrastinators … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

Wal-Mart Finally Getting Social Media — Big Time!

Posted on December 21, 2015 by bermanevansretail

Wal-Mart has really stepped up its online and social media activities this holiday season. Its TV ads and social media efforts have been focused around a singing Craig Robinson (who is an actor, comedian, and singer). Here are some examples, with their … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , | Leave a comment