Wal-Mart Finally Getting Social Media — Big Time!

Wal-Mart has really stepped up its online and social media activities this holiday season. Its TV ads and social media efforts have been focused around a singing Craig Robinson (who is an actor, comedian, and singer).
Here are some examples, with their YouTube views as December 21, 2015.

 

More than 13 million views


 

8.8 million views


 

3 million views


 

This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , . Bookmark the permalink.

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