Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

The Best Category Captains for Convenience Stores

Posted on February 16, 2016 by bermanevansretail

Each year, Convenience Store News (CSN) recognizes the best category captains in this retailing sector. As CSN’s Don Longo reports for its 2016 winners: “Category captains are in your customers’ brains. These category leaders not only know what consumers want to eat, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

Valentine’s Day Means Shopping $$$ for Retailers

Posted on February 12, 2016 by bermanevansretail

The National Retail Federation reports that Valentine’s Day 2016 will generate almost $20 billion in sales: According its “Valentine’s Day Consumer Spending Survey conducted by Prosper Insights and Analytics, 54.8 percent of consumers will celebrate Valentine’s Day, spending an average … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 1 Comment

Lowe’s and Target Go Smaller to Get Bigger

Posted on February 11, 2016 by bermanevansretail

Lowe’s is a leading retailer that specializes in home improvement and hardware stores across North America. According to its Web site, Lowe’s generates nearly $60 billion annually in revenues, operates about 1,850 retail stores, serves about  million retail and professional customers … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment