Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Are You as Attuned to RFID Technology as You Should Be?

Posted on March 22, 2016 by bermanevansretail

Guest Blogger Today’s post on RFID technology is by Chris Landry, the Managing Director of Colourfast, an international paper and plastic card printer that is based in Ontario, Canada.  _______________________________________________________________________ RFID Technology in Retail — An Infographic The concept of radio frequency … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

Abercombie Under Fire: Devising a New Approach

Posted on March 18, 2016 by bermanevansretail

Until recently, Abercrombie & Fitch (a retail apparel chain with roots back to 1892), was on a strong roll — particularly among teens and young adults. This was due to its modern styles and risque ads. But over the last … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Wiser’s 2016 Online Retailing Predictions

Posted on March 17, 2016 by bermanevansretail

As we have reported before (see, for example, 1, 2, 3), there are a lot of retailing trends to follow in 2016. Here is an interesting infographic about retailing 2016 from Wiser. Wiser is an online data analytics firm: “For retailers, it’s … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment