Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

What’s on Your Shopping List? Part 1

Posted on November 28, 2016 by bermanevansretail

Today’s post focuses on the popularity of gift cards during the holiday season. These cards are easy to purchase and enable the recipients to buy what what most interests them — while also being somewhat impersonal. Based on the recent … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments

A New Infographic About Online Retail Growth

Posted on November 22, 2016 by bermanevansretail

As we know, online retailing is continuing to grow, while store-based retailing is rather stagnant. Here’s an interesting new infographic about online retailing by Robert Memery, Operations Manager at 2Flow (an outsourcing logistics solutions firm).  

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Knowledgeable Holiday Shoppers Are Smart Shoppers

Posted on November 21, 2016 by bermanevansretail

Yes, Black Friday WEEK is finally here — after weeks of being bombarded by holiday shopping ads. This post has two goals: (1) To alert you to the possible deceptions this week and (2) to again present our THIRTY-FIVE holiday … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , | Leave a comment