Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

MyWebGrocer: Multi-Faceted Software

Posted on June 25, 2012 by bermanevansretail

This video is an overview of MyWebGrocer and the services it provides — including planning and shopping tools, mobile and social tools, circulars, recipes, shopping lists, coupons, and store location planning.    

Posted in Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment

Former Apple Retail Exec Reinvents the Car Buying Experience

Posted on June 25, 2012 by bermanevansretail

As Carmine Gallo reports for Forbes, auto firms are working hard to enhance the shopping experience. An example is Tesla, a niche player in the market: “The all-electric Tesla Model S turned heads at the Detroit Auto Show. If you want … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Tesco: Technology Enables Growth and Superior Customer Experiences

Posted on June 25, 2012 by bermanevansretail

A technolgy-savvy retailer fuels growth through superior customer experiences.    

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Technology in Retailing, Video Clips (non-career) | Tagged , , , | Leave a comment