Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Using Customers to Help Sell Travel

Posted on June 24, 2012 by bermanevansretail

Social media and customer/friend endorsements are becoming much more important in the travel industry as a way to stimulate business. The endorsements often come in the form of travel diaries. Jane L. Levere reports in the  New York Times that “campaigns … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Where to Find Coupons

Posted on June 24, 2012 by bermanevansretail

In this video, Teri Gault, CEO of http://www.TheGroceryGame.com  shows how to find coupons from lots of sources, and where to find the most coupons for the best savings. TheGroceryGame.com is a Web site designed to save not only money, but … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , | Leave a comment

The Interaction of Location Planning and Merchandising

Posted on June 16, 2012 by bermanevansretail

Store location planning and merchandise planning are closely intertwined. Click the image below to learn more.

Posted in Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment