Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Fair and Square Pricing at J.C. Penney

Posted on June 14, 2012 by bermanevansretail

In February 2012, J.C. Penney revamped its pricing approach — by cutting everyday prices and reducing the number of sales. To date, this approach has not lived up to the firm’s expectations. What do you think?

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

DemoFlick: A Video Content Developer

Posted on June 14, 2012 by bermanevansretail

DemoFlick enables retailers to offer entertaining, clever, and informative video clips at their Web sites. Here are two examples of DemoFlick videos. This is an overview. This is a specific application.

Posted in Online Retailing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , | Leave a comment

Cracker Barrel Builds Its Database with Sweepstakes

Posted on June 13, 2012 by bermanevansretail

Cracker Barrel Old Country Store is a 600-unit chain operating in 42 states that is “known for providing a friendly home away from home atmosphere in our old country store and restaurant.” Despite its old-style offerings, Cracker Barrel is clearly a … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment