Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Supermarket Interior Layout Secrets

Posted on June 12, 2012 by bermanevansretail

In this video, food journalist Michael Pollan helps navigate the grocery store.

Posted in Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Do Scents Make Sense? (And Cent$)

Posted on June 12, 2012 by bermanevansretail

Check out one local supermarket’s use of aromas to stimulate shoppers.

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , | Leave a comment

The 21st Century Customer

Posted on June 12, 2012 by bermanevansretail

The report linked below focuses on this theme: “Meeting the customer service expectations of today’s empowered, multi-channel customer requires the right mix of tools and techniques to deliver relevant, contextually personalized, and agile interactions.” 

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment