Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Using Pinterest to Stimulate Retail Employee Involvement

Posted on June 12, 2012 by bermanevansretail

In her Chain Store Age “Expert Insight” article, Elizabeth Cosgwell Baskin (CEO of Tribe, a communications company) offers a number of suggestions as to how retailers can encourage employees to become more engaged in Pinterest, a social media site where … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

The Adidas Virtual Retail Wall

Posted on June 10, 2012 by bermanevansretail

Adidas, the athletic footwear and apparel firm, recently introduced a “virtual retail wall” to help shoppers better visualize Adidas shoes. Take a look at this short video with Chris Aubrey, Vice-President, Global Retail Marketing for Adidas Germany.

Posted in Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment

How Much Do YOU Know About Tablets and Retailing?

Posted on June 10, 2012 by bermanevansretail

To find out the answers to these questions, read the Chain Store Age interview with Mike Stinson of Motion Computing. Just click on Mike’s photo below the questions. What are some of the most prevalent uses of tablets in the … Continue reading →

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