Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

McDonald’s: Ever Changing

Posted on May 28, 2012 by bermanevansretail

After a period of lackluster performance, McDonald’s is once again a retailing powerhouse. Part of McDonald’s current strategy involves an initiative known as “Changing. Together.” One of the menu items that McDonald’s has changed is the Happy Meal, which is … Continue reading →

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A Technological In-Store Extravaganza for Tropicana

Posted on May 27, 2012 by bermanevansretail

As reported by Shareen Pathak in Advertising Age: “+Castro, the creative hot shop, led by innovation director Nico Pimentel, created a brilliant point-of-sale installation that combined water and augmented reality to launch the Tropicana Twister in Argentina. Here’s how it works: … Continue reading →

Posted in Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment

Checkout Coupon King Catalina Takes Plunge Into Digital Buying

Posted on May 25, 2012 by bermanevansretail

Catalina Marketing has changed itself significantly in order to ride the online wave. As Jack Neff reports in Advertising Age: “Only 1.5 percent of shoppers account for 80 percent of a typical new packaged-goods product’s sales, according to a study … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , | Leave a comment