Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Digital Signage for Fashion Retail

Posted on June 28, 2012 by bermanevansretail

YCD offers some exciting digital display ideas and technologies for store-based retailers.    

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment

A Hit Song Carries a Potent Message from Puerto Rico’s Banco Popular

Posted on June 26, 2012 by bermanevansretail

Last year, Banco Popular, Puerto Rico’s largest bank, changed the lyrics to one of the country’s most popular songs in a bid to help end an almost eight-year recession. Recently, the campaign, created by JWT, won the Grand Prix Lion … Continue reading →

Posted in Global Retailing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , | Leave a comment

Mobile Retailing: QR Codes

Posted on June 25, 2012 by bermanevansretail

Tthis video looks at Tesco’s mobile retailing strategy in Korea, which involves using QR codes on digital display boards in subway stations, Consumers can shop while they wait for the train and their order is ready at their home by the … Continue reading →

Posted in Global Retailing, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment