Mobile Retailing: QR Codes

Tthis video looks at Tesco’s mobile retailing strategy in Korea, which involves using QR codes on digital display boards in subway stations, Consumers can shop while they wait for the train and their order is ready at their home by the time they arrive.



This entry was posted in Global Retailing, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) and tagged , , , , , . Bookmark the permalink.

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