Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Basic Retail Merchandising

Posted on June 28, 2012 by bermanevansretail

Business consultant Donna Wetterstrand takes you through some simple and basic principles of effective merchandising and marketing in a retail space.    

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Retail Visual Merchandising

Posted on June 28, 2012 by bermanevansretail

Rigo Lozoya provides visual merchandising displays for such firms as Banana Republic and Robinson/May.    

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Clinique’s New In-Store Selling Approach

Posted on June 28, 2012 by bermanevansretail

As Elizabeth Holmes reports in the Wall Street Journal: “Clinique, the largest makeup and skin-care brand in the U.S., has given its department-store selling space a makeover, creating an environment where consumers can shop uninhibited, experimenting with new products without … Continue reading →

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