Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Nordstrom and GQ Announce Integrated Multi-Media Strategy

Posted on July 1, 2012 by bermanevansretail

Nordstrom,  JWN, and GQ recently announced a new multi-media strategy. Nordstrom will operate an online store and offer “GQ Selects,” which is a selection of men’s products especially selected from GQ  by the magazine’s editors. Starting with the July 2012 issue, the products will … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

CrossCap: An Integrated Retailing Blog

Posted on July 1, 2012 by bermanevansretail

According to CrossCap: “Retail marketers possess an ever-increasing need for a constant one-view of merchandising, marketing, and store operations. This very need is what inspired CEO, Craig Bushert, to found CrossCap in 2001: to help senior-level marketing executives manage their … Continue reading →

Posted in Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , | Leave a comment

Merchandising With Your 5 Senses

Posted on June 28, 2012 by bermanevansretail

Learn how to use merchandising techniques with sight, sound, smell, touch, and taste to your best retailing advantage.    

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , | Leave a comment