Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Social Media Trends and Retailing

Posted on July 10, 2012 by bermanevansretail

In digital retailing, shoppers write and read millions of reviews each year, which transforms how people make buying decisions—and how companies market to them.

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , | Leave a comment

Beyond Mannequins and Merchandise

Posted on July 9, 2012 by bermanevansretail

As Jon Collins writes on MediaPost: “The shop window is so much more today than a place to display the wares being  sold inside. It’s a window (pun intended) into the soul of the retail brand and  a place where … Continue reading →

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , | Leave a comment

Cutting Down on “Sinful” Food Offerings

Posted on July 9, 2012 by bermanevansretail

Because of rising concerns about the problem of obesity, food manufacturers and retailers have been bombarded with a lot of criticism and threats of new regulations. In response, many companies are doing more address this problem. Alec Foege, in reporting … Continue reading →

Posted in Part 1: Overview/Planning, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment