Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Localizing Promotions

Posted on July 11, 2012 by bermanevansretail

Jon Schepke writes in Chief Marketer that: “According to BIA/Kelsey, 90 percent of consumers use search engines when researching products or services in their local area. Because of this shift in local search commerce, Google began more aggressively promoting local … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , | Leave a comment

E-Gift Cards: The Impact on Consumer Loyalty

Posted on July 11, 2012 by bermanevansretail

E-gift cards are gaining in popularity. According to Promo’s Patricia O’Dell: “Marketers of loyalty programs are discovering the value in E-gift cards as a way to deliver instant gratification once a particular threshold is met, to say thanks or apologize … Continue reading →

Posted in Part 1: Overview/Planning, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Target, Neiman Marcus Collaborate for Holiday Collection

Posted on July 10, 2012 by bermanevansretail

As Anne D’Innocenzio reports: “They may make an odd couple, but discounter Target and luxury merchant Neiman Marcus are jointly offering a limited collection spanning from fashion to sporting goods for the winter holidays. More than 50 products from 24 … Continue reading →

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment