Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Infographic: Success Gleaned from Satisfying Shoppers

Posted on July 26, 2012 by bermanevansretail

As Lindsay Scarpello writes for POPAI: “According to a recent survey by American Express, a whopping 80 percent of American shoppers have quit in the middle of a transaction due to an unpleasant or bad shopping experience. This statistic is blatant … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Walgreens Powers Multi-Touch Strategy

Posted on July 24, 2012 by bermanevansretail

Walgreens is slowing down its new-store opening plans and placing more emphasis on technology and social media. As reported by Brian Quinton for Chief Marketer: “If you’re Deerfield, IL-based Walgreens, you transform yourself both in the real world and, perhaps more … Continue reading →

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , | Leave a comment

The Art of Social Gifting

Posted on July 22, 2012 by bermanevansretail

Some retailers are quite innovative in the tactics that they utilize to generate shopper enthusiasm through social media. One emerging tactic is known as social gifting. For example, as reported by Chain Store Age: “Brooklyn, N.Y.-based apparel retailer Brooklyn Industries, which … Continue reading →

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