Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Using QR Codes to Prevent Showrooming

Posted on August 6, 2012 by bermanevansretail

As we have blogged several times (see this post, for example), bricks-and-mortar retailers are doing all they can to reduce shoppers’ use of showooming — whereby they visit a retail store to learn more about products and then buy online. A … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

How to Better Use Pinterest in Market Segmentation

Posted on July 31, 2012 by bermanevansretail

Pinterest (an online pinboard, where you can “organize and share things you love”) is a social media phenomenon, attracting millions of users each day — who “pin,” browse, get receipes, etc. Now, it is time for retailers to better utilize Pinterest … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Retailers Are Becoming More Experiential

Posted on July 27, 2012 by bermanevansretail

As reported in Stores: “‘In the next few years, we’ll see the evolution of value vs. experience,’ says Florian Vollmer, principal and senior vice-president, design for strategy and design consultancy Info Retail. He uses Starbucks as an example. When it debuted, … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , | Leave a comment