Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Bravo, Office Depot’s Anti-Bullying Campaign

Posted on August 22, 2013 by bermanevansretail

Bullying has become a global concern, with particularly nasty social media posts leading to depression and even some suicides among those being bullied. So, here’s a “bravo” to Office Depot for teaming up with the popular youth-oriented band One Direction.  … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

An Interview with Auntie Anne’s Founder

Posted on August 21, 2013 by bermanevansretail

Anne Beiler is the founder and CEO of Auntie Anne’s. Recently, she sat down for an interview with Fortune about her career and life. As Dinah Eng notes in the lead in to the interview: “When Anne Beiler bought a … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , | 1 Comment

Are Your Presentations as Good as They Can Be?

Posted on August 19, 2013 by bermanevansretail

Take a look at this tutorial from Alex Rister, a professional communicator.  

Posted in Career Useful Information, Careers in Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | 2 Comments