Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Gen Z Coming of Age: Millennials Move Over (a Little)

Posted on April 14, 2015 by bermanevansretail

As Wikipedia reports: “Generation Z refers to the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start this generation at the mid or late 1990s … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment

Better Communicating with Loyal Customers

Posted on April 7, 2015 by bermanevansretail

TIPS FOR BETTER RETAILING: “Better Communicating with Loyal Customers” by Joel R. Evans and Barry Berman    In this post, we resume our discussion about gaining more loyalty and patronage from current customers. The focus is on communicating with ongoing customers. … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

What Makes Great Customer Service?

Posted on April 6, 2015 by bermanevansretail

StellaService is a relatively new firm that measures the quality of customer service provided by online retailers. According to the company: Dedicated to helping consumers make more informed online shopping decisions, StellaService is the first and only independent provider of … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment