Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Retailing Can Involve B2B Marketing, Too

Posted on July 15, 2015 by bermanevansretail

When we think about the concept of “retailing,” we tend to focus on the company transactions that involve final consumers — those buying buying for personal or household use. We often do not consider how many retailers also engage in B2B … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

E-Commerce Activity for Select U.S. Apparel Retailers

Posted on July 13, 2015 by bermanevansretail

Online U.S. consumer purchases of apparel and accessories have certainly picked up in recent years. And this is expected to continue. From $45 billion in sales for 2013, online apparel and accessories revenues are expected to grow to more than … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

In-Store Price Comparisons by Ethnicity/Race

Posted on July 10, 2015 by bermanevansretail

Here are the results of some recent research on U.S. shoppers’ in-store price comparisons, as reported by eMarketer. Comparisons differ significantly be ethnicity and race: “Hispanic millennials are big spenders when it comes time to grocery shop. March 2015 polling … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment