Category Archives: Part 6: Merchandise Management and Pricing

This sub-category encompasses developing and implementing merchandise plans, financial merchandise management, and pricing in retailing.

Slow North American Retail Growth Ahead

Posted on January 11, 2016 by bermanevansretail

United States and Canadian retailers are forecast to be in a slow to moderate growth mode well into the future. According to an eMarketer study: “Despite steady growth of 3%, which puts the U.S. ahead of Canada’s rate of increase, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

The Best of Retailing A to Z in 2015

Posted on January 4, 2016 by bermanevansretail

Here the ten most-viewed posts made in 2015 by Retailing to A to Z. Please take a look. Thanks. Rating a Store from the Shopper’s Viewpoint Great Retail Experience Innovations: A Slideshow Will Fast Fashion Work at JC Penney? Dealing with the Age … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , | 2 Comments

Gillette Promotion Called Best Movie Tie-In of 2015

Posted on December 29, 2015 by bermanevansretail

Entertainment Retailing Is Big in 2015! See Gillette’s Movie Tie-In. Evans on Marketing The year 2015 will be remembered for mega blockbuster movies and an unprecedented use of promotional tie-ins to movies. According to Advertising Age, Gillette earned the “‘sharpest … Continue reading →

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | 1 Comment