Gillette Promotion Called Best Movie Tie-In of 2015

Entertainment Retailing Is Big in 2015! See Gillette’s Movie Tie-In.

Evans on Marketing

The year 2015 will be remembered for mega blockbuster movies and an unprecedented use of promotional tie-ins to movies.

According to Advertising Age, Gillette earned the “‘sharpest movie-tie in’ for its campaign around Marvel’s Avengers: Age of Ultron film, which included this spoof ad for mythical Avengers-inspired razors.”



View original post

This entry was posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) and tagged , , , , , . Bookmark the permalink.

One Response to Gillette Promotion Called Best Movie Tie-In of 2015

  1. Pingback: Gillette Promotion Called Best Movie Tie-In of ...

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s