Category Archives: Part 6: Merchandise Management and Pricing

This sub-category encompasses developing and implementing merchandise plans, financial merchandise management, and pricing in retailing.

2018 Retail StatPack

In conjunction with Oracle and Bronto, eMarketer offers a FREE Retail StatPack. Just click on the image. Then fill out the short form to download the report.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , | Leave a comment

Fast Fashion Getting Faster

Today, numerous fashion marketers are following one very strong trend: fast fashion getting faster. And this represents a competitive advantage. These prior posts also look at fashion activities: Macy’s Social Media Superstars Young Adult Views Toward Brands Virtual Reality Live … Continue reading

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , , | Leave a comment

Smart Appliances Still Not Cutting It YET

Despite the huge hype surrounding them, smart appliances are still not cutting it yet. Shoppers have been in no hurry to buy.   Smart Appliances Still Not Cutting It YET As Krista Garcia reports for eMarketer: “Smart-home technology like connected TVs … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment