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Category Archives: Part 6: Merchandise Management and Pricing
Both Retailers and Shoppers Losing Interest in Daily Deal Sites
A couple of years ago, daily deal sites such as Groupon seemed to be the wave of the future: retailers would get new customers to stop by to try out their wares and shoppers would get big bargains. Yet, today, … Continue reading
Neiman Marcus: Is An IPO Ahead?
Neiman Marcus is an upscale retailer with an iconic image and a loyal customer following. Fiscal year 2012 sales were $4.3 billion. As the firm’s Web site notes: “For over a century, the Neiman Marcus Group has stayed focused on … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together
Tagged customer loyalty, global retailing, IPO, location, luxury, merchandising, Neiman Marcus, online shopping, retailing, strategy, trends
1 Comment
Retailers Still Trying to Slowdown the Showrooming Effect
As we’ve blogged about before (see, for example, https://bermanevansretail.com/2012/07/05/more-retailers-engage-in-multiple-channels-as-a-response-to-showrooming), store-based retailers are working feverishly to combat showrooming, whereby shoppers visit stores to get more information and then purchase online. Recently, as reported by eMarketer, InsightExpress “found that more than one-half of smartphone owners … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Technology in Retailing
Tagged eMarketer, Insight Express, mobile shopping, online shopping, shopping, showrooming, social media, trends
3 Comments
