Category Archives: Part 5: Managing a Retail Business

This sub-category encompasses retail organizational structures, human resource management, financial operations management, and operational operations management.

What Would YOU Do If You Won $100,000?

Posted on August 29, 2014 by bermanevansretail

Well, this is not like winning a $100 million lottery. However, it is a good sum of money for [most of] us to have to spend. As marketers, we’d like to know if answers to this question differ by age … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , | Leave a comment

KFC: A Limited Play on Nostalgia and a New $5 Fill-Up Meal

Posted on August 28, 2014 by bermanevansretail

One KFC store recently ran a TV advertisement that harkened back to simpler times and cheaper prices. It’s too bad that only one KFC outlet ran this promotion and only for one day. As reported by JWT Intelligence: “Although gas prices have … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

This Is Retail: The Great Possibilities of a Career in Retailing

Posted on August 27, 2014 by bermanevansretail

For the last year-plus, the National Retail Federation has sponsored a campaign called This is Retail: “Retail is about more than providing consumers with great products. In 2013, [we] introduced This is Retail to highlight the industry’s opportunities for life-long careers, … Continue reading →

Posted in Career Useful Information, Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , | 2 Comments