Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Black and Hispanic Entrepreneurship

Posted on October 25, 2016 by bermanevansretail

The American Express OPEN Forum recently reported on the state of entrepreneurship among African-Americans and among Hispanics. Here are some highlights. With regard to African-American entrepreneurs, Anthonia Akitunde notes that: “Black entrepreneurs may struggle with challenges that are both common to small-business … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , , , , , | 1 Comment

Customers and Retailers: Beware of Public Wi-Fi

Posted on October 19, 2016 by bermanevansretail

Have you ever used free public Wi-Fi at the airport, Starbucks, Panera Bread, or other unsecured venues?  Is it safe from hacking, identity theft, and other invasions of privacy? No!! So, why do we use it? According to Ian Barker, … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , , | 1 Comment

Take a Store Wi-Fi Quiz

Posted on October 13, 2016 by bermanevansretail

Retail Touchpoints has made available an interesting online quiz: “In-Store Wi-Fi — Are You Keeping Pace With Your Retail Peers? Take this quick quiz to understand how well you are leveraging Wi-Fi in the race to build your business. See how … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment