Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

The Challenges of Cross-Channel Data Integration

Posted on June 14, 2012 by bermanevansretail

As research shows, consumers have high expectations about the multi-channel retailers with which they interact. For the retailers, data integration is a key to addressing consumer desires across platforms. Click the chart to learn more from eMarketer.

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The Diverse People of Africa

Posted on June 13, 2012 by bermanevansretail

Nielsen recently conducted a major research project on the diverse population of Africa. It concluded that: “Despite the exciting opportunities and considerable promise of the African continent, doing business here also comes with significant challenges. Aside from political turmoil, wide … Continue reading →

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Cracker Barrel Builds Its Database with Sweepstakes

Posted on June 13, 2012 by bermanevansretail

Cracker Barrel Old Country Store is a 600-unit chain operating in 42 states that is “known for providing a friendly home away from home atmosphere in our old country store and restaurant.” Despite its old-style offerings, Cracker Barrel is clearly a … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment