Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

The Activities of the Digital Black Consumer

Posted on June 12, 2012 by bermanevansretail

Nielsen has published this detailed infographic. Click on the chart for more information from Nielsen.

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A Consumer Anxiety Index

Posted on June 12, 2012 by bermanevansretail

Anxiety — about finances, job security, health issues, etc. — has a large impact on people’s shopping behavior. To measure anxiety, JWT Intelligence has devised an anxiety index that it uses to gauge people’s sentiments around the world: U.S.,  U.K., Canada, … Continue reading →

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The 21st Century Customer

Posted on June 12, 2012 by bermanevansretail

The report linked below focuses on this theme: “Meeting the customer service expectations of today’s empowered, multi-channel customer requires the right mix of tools and techniques to deliver relevant, contextually personalized, and agile interactions.” 

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment