Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Is Mobile Shopping Coming to Grocery Stores?

Posted on June 12, 2012 by bermanevansretail

As Kunur Patel writes in Advertising Age: “Since few shoppers can wait for Amazon to ship their gallon of milk, smart phone usage in grocery stores is an entirely different beast than in big-box and electronic retailers, where the ‘scan … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Technology in Retailing | Tagged , , , , , | Leave a comment

Convergence and Consumer Lifestyles

Posted on June 12, 2012 by bermanevansretail

KPMG recently conducted a large survey of the impact of technology on consumer lifestyles. Here is an overview of selected findings: “Today, consumers are talking about how technology enables their lifestyle. From buying goods online to keeping up with friends … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , | Leave a comment

Allergy-Free Dining

Posted on June 12, 2012 by bermanevansretail

Fifteen million U.S. adults and children have allergies to peanuts, gluten, and other food ingredients. So, some innovative restaurants are offering new menu alternatives to attract them. This can be a complex undertaking. For example, as reported by the Wall … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment