Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Social Media’s Impact on Women’s Shopping

Posted on May 31, 2012 by bermanevansretail

We know that social media are popular and influential. But which social media have the greatest impact on purchase behavior, especially for women? Click the image below for the full eMarketer story.

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Retail Revolution: A Trendwatching Story

Posted on May 27, 2012 by bermanevansretail

Read about “etail is retail is etail” by clicking the photo.

Posted in Part 3: Targeting Customers and Gathering Information, Technology in Retailing | Tagged , , , , | Leave a comment

Personalized Products Please. But Can They Create Profit?

Posted on May 25, 2012 by bermanevansretail

Until recently, mass customization was extremely difficult for some large firms. But this has now changed for companies such as Nike. As Rupal Parekh writes in Advertising Age: “Consumers’ desire to have a hand in the products they buy has been a … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , | Leave a comment