Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Google+ a Ghost Town as Brands Decamp for Pinterest

Posted on May 25, 2012 by bermanevansretail

Google has been working quite hard to become a bigger player in the social media marketplace with its Google+ venture. But as of now, the results are disappointing. As in Cotton Delo reports in Advertising Age: “Google+ launched brand pages … Continue reading →

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Are Men ‘Out-Shopping’ Women?

Posted on May 24, 2012 by bermanevansretail

According to iProspect, 70 percent of affluent men prefer to research and buy online, reports CNBC’s Courtney Reagan.

Posted in Part 3: Targeting Customers and Gathering Information, Video Clips (non-career) | Tagged , , , , | 1 Comment

Keeping Pace with the Super Consumer

Posted on May 17, 2012 by bermanevansretail

According to research by ForeSee, a  visitor to an E-retail site who is highly satisfied  is 72 percent more likely to purchase online, 56 percent more likely to purchase offline, and 69 percent more likely to recommend the retailer. Click the image below for … Continue reading →

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