Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Digital Tools Key for Grocery Shopping, Online and Off

Posted on May 16, 2012 by bermanevansretail

Online food shopping has not lived up to many predictions. However, the Internet has a growing role to play. As reported by eMarketer: “‘What is changing—and rapidly—is how likely grocery shoppers are to use a variety of digital tools to … Continue reading →

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Mobile Wallets Have Uphill Climb to Consumer Acceptance

Posted on May 16, 2012 by bermanevansretail

Why aren’t more consumers embracing mobile wallets when shopping? Click the chart to find out. 

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , | Leave a comment

Mobile Phone Shoppers Show Growing Preference for Text Marketing

Posted on May 16, 2012 by bermanevansretail

American shoppers are becoming much more interested in making purchases through their cell phones. Click the chart for the full eMarketer story.  

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