Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Stay Current on the Global Internet Marketplace

Posted on May 15, 2012 by bermanevansretail

The site linked below has a number of terrific Web pages that it links to. It is great for anyone wanting to better understand the online global marketplace. These are just some of the more useful links at the Web … Continue reading →

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Why Online Merchants Need to Measure Lifetime Value

Posted on May 1, 2012 by bermanevansretail

As Daryl Logullo reports: “The E-commerce world is blistering with metrics such as average order value, conversion rate, customer acquisition growth rate, return on advertising spending, etc. Gathering this data from your analytics packages will quickly make you feel like … Continue reading →

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Gen Z: Digital in their DNA

Posted on April 24, 2012 by bermanevansretail

This J. Walter Thompson Company report focuses on the newly emerging ‘Gen Z’: “Gen Z, the fledgling generation that follows the Millennials, can be considered the first true mobile mavens. They will take for granted a world of smartphones, tablets, … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , | Leave a comment