Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Opt-In E-mail Offers a Lesson in Loyalty Creation

Posted on April 3, 2012 by bermanevansretail

So, is Facebook really worth $100 billion? According to eMarketer research, only 27% of Facebook users view ads in a positive manner, compared with 47% for email. And people REALLY don’t like pop-up ads. Where do you stand? Click the … Continue reading →

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Tablet Ownership Triples Among College Students

Posted on March 16, 2012 by bermanevansretail

Over the past year, tablet ownership among college students has boomed. What are the implications of this? Click the image for the full story.

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Stores Smarten Up Amid Spam Flood

Posted on March 10, 2012 by bermanevansretail

As Dana Mattioli reports in the Wall Street Journal: “Retailers have started to wear out their welcome in customers’ E-mail inboxes, forcing stores to rethink their spam strategies. Last year, the nation’s top 100 retailers by E-commerce revenue sent recipients an … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment