Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Better Business Bureau Steps Up Online Effort as Consumers Turn to Review Sites Like Yelp

Posted on March 8, 2012 by bermanevansretail

According to a story by Geoffrey Fowler and Angus Loten in the Wall Street Journal, lost in the buzz over Yelp, Angie’s List, and other online review sites “is the original feedback venue: the 100-year-old Better Business Bureau, which vets and … Continue reading →

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Gen Y Speeds Up Luxury Goods Spending

Posted on February 22, 2012 by bermanevansretail

According to eMarketer: “As Generation Y grows up and gains more buying power, the 18- to 34-year-old age group is increasingly purchasing luxury goods. According to a survey by American Express Business Insights, Gen Y consumers upped spending on premium, full-priced … Continue reading →

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Automate, Increase Engagement, & Drive Revenue with Triggered Messages

Posted on February 20, 2012 by bermanevansretail

As a recent Bronto white paper states:  “According to academic literature, the average maximum, continuous adult attention span is less than 30 seconds and the focused attention span is less 8 seconds. Those facts mean you have precious little time to get … Continue reading →

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