Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

The Dubious Science of Online Dating

Posted on February 12, 2012 by bermanevansretail

According to Professors Eli Finkel and Benjamin Karney, as reported in the New York Times, “For a fee, many dating sites will collect data about you, crunch the numbers, and match you with someone who, as eHarmony puts it, has been ‘prescreened for … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , | Leave a comment

Women’s Influence on Purchase Decisions on the Rise

Posted on February 1, 2012 by bermanevansretail

Social networks and online ratings and reviews have amplified women’s voices online. Nearly half of all female Internet users in the U.S. say they influence others about goods or services. Click the image for the full story.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment

Inside the Mind of the Social Customer

Posted on January 25, 2012 by bermanevansretail

Consumers today are savvier, more demanding, and more vocal than ever. Here’s how Citibank and others are encouraging interaction among those customers to build engagement. Click the image for the full story.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment