Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Improving Retail Decision Making

Posted on June 16, 2012 by bermanevansretail

According to APT (Applied Predictive Technologies): “Improving a retail business requires creativity and consistency. Although executives are full of ideas about how to improve their business, they lack the tools to consistently make the right ‘call.’ Great ideas, when tested … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , | Leave a comment

Slicing, Dicing, and Mincing Personal Data to Target Ads

Posted on June 15, 2012 by bermanevansretail

Welcome to the new, more micro, more hidden era of data mining of consumer information. As reported by JWT Intelligence: “The amount of information consumers are making available about themselves, their habits, and their personalities online is like catnip to … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing, Technology in Retailing | Tagged , , , , , | Leave a comment

10 Free Market Research Tools for Small Businesses

Posted on June 14, 2012 by bermanevansretail

At its Web site (click the image below), Social Strand Media offers a number of great resources and tips on marketing research that are especially valuable for a small firm.

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , | Leave a comment