Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

A New Framework for Social Media Analytics

Posted on June 17, 2012 by bermanevansretail

Awareness, Inc. has produced a report titled Actionable Social Analytics: From Social Media Metrics to Business Insights (available with a free registration at http://info.awarenessnetworks.com/SocialAnalytics_Registration.html). Click the infographic for a larger view.

Posted in Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , | Leave a comment

A Diamond Retailer Mines Online for Gold

Posted on June 17, 2012 by bermanevansretail

Helzberg Diamonds operates more than 230 brick-and-mortar stores and has an E-commerce site at http://www.helzberg.com. The Web site was launched in 1996 and now has an average order transaction of more than $200. The retailer is always looking to improve performance and is a … Continue reading →

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eBay: A King of Data-Base Management

Posted on June 17, 2012 by bermanevansretail

eBay has been a very successful and popular online retailer, in large part because of its prowess with data-base management. As reported by the W. P. Carey School of Business at Arizona State University: “Few companies generate as much data … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Technology in Retailing | Tagged , , , , | Leave a comment