Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

eBay’s New Fee Structure for Sellers

Posted on March 25, 2013 by bermanevansretail

In recent years, eBay has faced increasing competition from Amazon.com as the latter has added more new third-party sellers to its Web site. Now, eBay is introducing a new fee structure for its third-party sellers to encouage them to stay … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , , , , | 1 Comment

The Customer Is King, But ….

Posted on March 23, 2013 by bermanevansretail

Here is an interesting take on customer satisfaction from Harley Manning, a vice-president and research director at Forrester Research, who was recently asked this question: ‘When should we put aside the need for profits and fund customer experience projects instead?’ “His … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

How Can Loyalty Programs Best Satisfy Customers?

Posted on March 22, 2013 by bermanevansretail

What are consumers most interested in with the loyalty programs to which they belong? According to eMarketer: “Multichannel and Web-only retailers can earn customer loyalty by mitigating the pain points consumers encounter while shopping online. Focusing on improving shipping and delivery time, … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | Leave a comment