Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

How Important Is the Christmas Shopping Season for Online Retailers?

Posted on January 26, 2014 by bermanevansretail

The Christmas holiday season is very important for online retailers — and this varies by country. In a recent study (as reported by EMarketer), Adobe looked at E-commerce holiday sales as a percentage of annual sales for online retailers in … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

Shopping in 2014 and Beyond: An Infographic

Posted on January 25, 2014 by bermanevansretail

Take a look at this popular and informative infographic on omnichannel shopping worldwide in 2014 and beyond. The infographic was prepared by Gift-Library.com,  which “offers a unique combination of Personal Shopping and fulfillment for high-end luxury gifts.”    

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

It’s Tough Doing Business in Russia — Even for Online Firms

Posted on January 24, 2014 by bermanevansretail

Evans on Marketing With a population of nearly 145 million, Russia is a desirable market for many companies. But government rules keep making this tougher. Let’s consider the recent decision of FedEx, UPS, and DHL to stop making deliveries to … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment