Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

What Will Get a Consumer to Read an E-mail?

Posted on January 15, 2015 by bermanevansretail

For retailers that utilize E-mail as a promotion tool, it has become an ever greater challenge to get consumers to read those messages — due to the amount of messages and spam that people receive. So, what subject will get … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

Why Consumers Still Abandon Their Shopping Carts and How to Fix This

Posted on January 13, 2015 by bermanevansretail

Now that online retailing strategies are relatively mature, isn’t it time that more retailers figure out how to reduce the high rate of shopping cart abandonment? As Stefan Schumacher writes for the Payroll Blog: “Many online shoppers end up abandoning … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments

Tips for Shopping More Safely Online

Posted on January 12, 2015 by bermanevansretail

As we know, hacking and identity theft make us more vulnerable than ever when we shop with a credit or debit card — whether in a store, over the phone, or online. So, we need to do all we can … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , , , , | Leave a comment