Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

The State of E-Commerce: A Benchmark Report

Posted on December 16, 2015 by bermanevansretail

What is the state of E-commerce today? Internet guru Yotpo has conducted a large-scale study on this to provide us with more insights: “Yotpo’s E-Commerce Benchmark features the most recent & relevant data from over 65 million orders across over … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

Do Social Media Enthusiasts Really Want “Buy” Buttons?

Posted on December 14, 2015 by bermanevansretail

Social media sites are rapidly ramping up their use of “buy” buttons for visitors. With buy buttons, social media users can instantly be linked to a shopping site for an item. But, do people really want buy buttons? According to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Reminder: Know When a “Sale” Is Really a Sale

Posted on December 13, 2015 by bermanevansretail

Originally posted on Retailing: From A to Z:
Unfortunately, many retailers misuse the term “sale”. And shoppers are often persuaded that a product is on sale even when it isn’t. [For our holiday shopping tips, please click here.] As noted…

Posted in Part 3: Targeting Customers and Gathering Information | Tagged , | 1 Comment