Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional

This sub-category encompasses retail institutions by ownership type, retail institutions by store-based strategy mix, and Web, nonstore-based, and other nontraditional forms of retailing.

Wal-Mart Finally Getting Social Media — Big Time!

Posted on December 21, 2015 by bermanevansretail

Wal-Mart has really stepped up its online and social media activities this holiday season. Its TV ads and social media efforts have been focused around a singing Craig Robinson (who is an actor, comedian, and singer). Here are some examples, with their … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , | Leave a comment

The State of E-Commerce: A Benchmark Report

Posted on December 16, 2015 by bermanevansretail

What is the state of E-commerce today? Internet guru Yotpo has conducted a large-scale study on this to provide us with more insights: “Yotpo’s E-Commerce Benchmark features the most recent & relevant data from over 65 million orders across over … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

Do Social Media Enthusiasts Really Want “Buy” Buttons?

Posted on December 14, 2015 by bermanevansretail

Social media sites are rapidly ramping up their use of “buy” buttons for visitors. With buy buttons, social media users can instantly be linked to a shopping site for an item. But, do people really want buy buttons? According to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment